Client centered web design
Show your prospective clients that you mean service
Principles of client-centered approach in web design
1. Your Clients
The purpose of your website
Start with defining who your prospective clients are, as the purpose of your website is to reach them and be helpful.
Understanding your client base
Anything you say should address the needs and interests of your current and prospective clients or answer their unspoken questions or concerns.
Basic trust is essential
In any relationship including business relationships, basic trust is essential. Demonstrating your understanding of your audience helps to build that trust.
2. Who You Are
Being considerate and helpful
Consideration through empathy is the foundation of client-centered presentation. What are the things your prospective client needs to know to be comfortable and confident to give you business?
A website that reflects you
Everything on your website, from copy, to layout and choice of images, speaks on your behalf and is representational of the quality of what you offer.
It is not about you
The focus of your website should not be you as the service provider, but the values you offer others through your services.
3. Your Service
The most common mistake
Avoid the typical me-me-me talk when presenting your services. When others come to your website they are interested to find out if your service can help them with what they need.
Needs and interests of others
Present what you offer by addressing your clients’ needs, interests and concerns in stead.
Copy and content as service
A client-centered copy that informs and provides guidelines is a service in itself. With a client-centered approach you demonstrate that when you say service you mean it.